Let's celebrate San Francisco's magic — it's part of all of us.

San Francisco is great for many reasons. Some say it's amazing natural beauty. Some say it's our iconic monuments and architecture. Some say it's a mentality of innovation and open-mindedness.

We'd suggest that what makes San Francisco great is the people.  It’s us.

That's why we call our movement WE. We want to reconnect with old friends we haven’t seen in a really long time. We want to make new friends and new connections. We want to rebuild a sense of community in the city.

So if you've been feeling a bit disconnected, let's change that.

Every once in a while, the world has a way of reminding us that we’re not alone — that the communities which bind us together make us stronger and richer than the forces that try to keep us apart.

WE is always greater than ME.

And the time for community is now.

If 2020 to 2022 was the era of social distancing, what if 2023 is the year of social connection?

We're bringing back a sense of community and camaraderie to San Francisco, reuniting old friends and sparking new connections — all in service of making our city a better (and more fun) place to live.

Join our community

WE ❤️